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Company Name : Frost & Sullivan

Wednesday, September 27, 2017 12:02PM IST (6:32AM GMT)

Growth in Infrastructure and Construction Sectors Boost Demand for Paints and Coatings in India


Increased consumer awareness and expanded capabilities are key to growth, finds Frost & Sullivan's Visionary Science team


Mumbai, Maharashtra, India

With a projected compound annual growth rate of 13-14%, the Indian paints and coatings market provides immense opportunities for penetration and growth. The Government of India’s mandate to expand the nation’s infrastructure, a construction boom, Atal Mission for Rejuvenation and Urban Transformation (AMRUT), and housing-for-all schemes are also augmenting market growth. However, low per-capita consumption and an evolving regulatory scenario make the Indian market landscape increasingly difficult to traverse. To sustain growth, companies will have to increase the current low capita consumption while keeping an eye on an evolving regulatory environment.
 
Frost & Sullivan’s “Paints and Coatings Market in India,” finds that demand for paints and coatings was estimated to be $7.3 billion in 2016 and is forecast to reach $13.8 billion by 2021. The research provides an insight into key trends, drivers, restraints, and focus products and segments for paints and coatings companies in India.
 
To access more information on this analysis, please click here.
 
“Consumer preference for green products would lead to increased adoption of water-based coatings that are aided by global and country-level regulations and legislations. In such a scenario, increased brand positioning as 'green' will drive product demand,” said Mihir Singh, Consultant, Visionary Science (Chemicals, Materials & Foods) Practice, Frost & Sullivan.
 
Further strategic imperatives for success include:

  • Adding or expanding capacities in emulsion;
  • Forging alliances with construction companies and contractors;
  • Focusing on technology tie-ups and investments in niche segments;
  • Customizing channel strategies for tiers of cities for penetration across geographical segments; and
  • Using exports to enter geographies with similar customer preferences
 
“The emergence of e-hail and ride sharing services and emergence of upcoming urban centers will drive demand for new and used cars, propelling the demand for original equipment manufacturer and refinish coatings,” noted Singh. “Furthermore, projected growth in several manufacturing sub-sectors, such as thermal barrier, aviation, and food, will impel a surge in demand for coatings.”

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Priya George, Corporate Communications, Frost & Sullivan, +91-9840355432, +91 (44) 66814414, priyag@frost.com


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@Frost_Sullivan looks into key trends,drivers,restraints,focus prodt & segments for Indian #paints & #coatings cos- https://goo.gl/qupaoe

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News Summary

Frost & Sullivan's "Paints and Coatings Market in India," finds that demand for paints and coatings was estimated to be $7.3 billion in 2016 and is forecast to reach $13.8 billion by 2021. It provides an insight into key trends, drivers, restraints, and focus products and segments for paints and coatings companies in India.