Mumbai, Maharashtra, India:  Red Chillies has partnered with Doodlers as their Official Kids Merchandise Partner. Doodlers are a trendy apparel brand for kids from the age group of 5-15 years. The brand is gaining popularity with its presence in 53 exclusive stores and is also available in leading clothes stores across the country. Designed against the mundane, the clothing apparel encourages kids to stand out from the crowd and celebrate their uniqueness.

Red Chillies Entertainment and Colour Yellow Productions come together to bring ZERO. Produced by Gauri Khan, starring Anushka Sharma, Katrina Kaif and Shah Rukh Khan, the Aanand L. Rai directorial is all set to release on 21^st December 2018.

Red Chillies has launched an exclusive online store (https://shop.redchillies.com/collections/kids), which also features the Doodlers apparels exclusively and other range of exciting merchandise. The Zero Collection is currently available at Doodlers stores across India.

About the tie-up, says Kalyan Bhose, CEO, Doodlers, “We have a diverse range of products which suit the requirement of smart and fashionable kids. We are proud to associate with such an incredible film. The fans and kids can get the most exciting movie inspired apparels at our exclusive doodlers store and on the online store exclusively set up for the movie Zero. The brand is immensely delighted to be part of this endeavor.”