Log In

 

Company Name : Frost & Sullivan

Wednesday, September 13, 2017 5:10PM IST (11:40AM GMT)

Construction Boom Boosts Adoption of Bituminous Waterproofing Membranes in India


Increased consumer awareness, R&D initiatives, and strong channel relations are key to growth, finds Frost & Sullivan's Visionary Science team


Mumbai, Maharashtra, India

The waterproofing solutions market in India is witnessing a period of robust double-digit growth. The Government of India’s mandate to expand the nation’s infrastructure, a thriving construction industry, growing awareness of modern building methods and quality mandates are factors driving the adoption and use. Of the total waterproofing solutions for infrastructure projects, 46% use bituminous solutions with atactic polypropylene (APP) and styrene butadiene styrene (SBS) membrane solutions, together holding 71% market share.

Frost & Sullivan’s “Indian Bituminous Waterproofing Membranes Market, 2017” finds that APP waterproofing membranes hold the largest segment with 54% of the market in 2015, while SBS waterproofing membranes are the fastest-growing segment with a compound annual growth rate of 22% through 2020. The analysis provides a strategic overview of the waterproofing membrane market in India with a specific focus on bituminous waterproofing. The study throws light on the current and expected market developments, drivers, restraints, and revenue forecasts across major end-user types and sub-types.

To access more information on this analysis, please click here.

“Apply and supply models and mechanization of waterproofing installations are expected to bring about stronger warranties in the waterproofing space,” noted Govind Ramakrishnan, Consultant, Visionary Science (Chemicals, Materials & Foods) Practice, Frost & Sullivan. “Companies will shift from being material suppliers to one-stop waterproofing service providers and look to monetize application services as a critical revenue stream.”

Strategic imperatives for growth in the bituminous waterproofing membrane market include:

  • Focusing on APP and SBS membranes to provide greater revenue opportunities and higher margins;
  • Targeting the infrastructure space for premium long-term projects;
  • Providing application support services to key clients to differentiate product offerings;
  • Focusing on research and development for superior products and to combat the threat of substitutes;
  • Earmarking the industrial and home and building spaces for medium-term targets and quick wins;
  • Building strong relationships with channel partners and influencers in the value chain;
  • Increasing awareness of products and educating consumers on the benefits of waterproofing; and
  • Lobbying for regulations mandating waterproofing solutions across the key target bases.
“The current penetration of preventive waterproofing is less than 20% of the total potential. While this indicates immense growth opportunities, the market is characterized by a lack of end-user awareness about the need and benefits of preventive waterproofing,” noted Ramakrishnan. “Even where there is some awareness, there is a preference for cheaper conventional methods that do not provide adequate protection.”

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Website: http://ww2.frost.com

Twitter: @Frost_Sullivan
Facebook: http://www.facebook.com/frostandsullivan
LinkedIn: https://www.linkedin.com/company-beta/4506/


Click here for Media Contact Details

Priya George, Corporate Communications, Frost & Sullivan, +91-9840355432, +91 (44) 66814414, priyag@frost.com


More News from Frost & Sullivan

07/08/2018 6:12PM

Frost & Sullivan partners with The Ministry of Communication and Information Technology (MoCIT) to leverage Digital Transformation to build a Prosperous Nepal

Frost & Sullivan and The Ministry of Communication and Information Technology (MoCIT) organized a leadership conclave, “Digital Nepal Conference” in Kathmandu. The theme for this year’s Digital Nepal Conference was ...

02/08/2018 3:28PM Image

Radware Wins Frost & Sullivan’s ‘Web Application Firewall Vendor of the Year’ Award at the 2018 India ICT Awards

Radware® was named ‘Web Application Firewall Vendor of the Year’ at Frost & Sullivan’s 2018 India ICT Awards held in New Delhi. Currently, in its 16th year, the awards banquet witnessed participation of leading ...

18/07/2018 1:08PM Image

Frost & Sullivan Recognizes Cisco for Its Cyber Security Capabilities and Customer Experience Solutions at the 2018 India ICT Awards

Cisco, a leading global technology leader received top honors at Frost & Sullivan’s 2018 India ICT Awards, with four awards in the Enterprise Infrastructure category.

Similar News

15/08/2018 9:10AM

Meggitt Training Systems to highlight Australian presence and next-generation simulator at Land Forces

Meggitt Training Systems will emphasize its long-standing Australian presence and demonstrate the FATS® 100MIL simulator at Land Forces 2018, to be held September 4-6 in Adelaide. Meggitt Training Systems Australia ...

No Image

14/08/2018 6:15PM

Gyeonggi Province of Korea Launches Beyond the Dream Global VLOG Contest

The Gyeonggi Provincial Government of South Korea is hosting a global social media campaign called Beyond the Dream VLOG Contest Four final-winning teams will win a 10 day trip to Gyeonggi Province. USD 10,000 ...

Consumer awareness,strong R&D & channel relations key to #waterproofing sols. growth in India, finds @Frost_Sullivan https://goo.gl/dwNvmp

Tweet this

News Summary

Frost & Sullivan's "Indian Bituminous Waterproofing Membranes Market, 2017" finds that APP waterproofing membranes hold the largest segment with 54% of the market in 2015, while SBS waterproofing membranes are the fastest-growing segment with a compound annual growth rate of 22% through 2020. The analysis provides a strategic overview of the waterproofing membrane market in India with a specific focus on bituminous waterproofing.