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Company Name : New Beauty Centre

Thursday, February 8, 2018 6:26PM IST (12:56PM GMT)

Beauty and Cosmetic Store New Beauty Centre Deny Allegations Concerning Fake Products


Mumbai, Maharashtra, India

Post a viral message over WhatsApp against New Beauty Centre and it’s three other outlets i.e. Beauty Centre - Crawford Market, The Beauty Shop - Kandivali & First Beauty - Ghatkopar for selling fake products, the Mumbai based leading beauty and cosmetic store, have issued statements strongly denying these allegations.

Reports of counterfeit products being sold inside the store first surfaced when a message on WhatsApp went viral stating that, a raid took place at the outlets warehouses in Mumbai and discovered fake products being manufactured using harmful chemicals.

The message also reported that more than 60% of beauty and cosmetic goods sold are fake, with at least 40% of the products being made by duplicate.

In response to the controversy, Mr Sufyan Kapadia, Founder & Director, New Beauty Centre said, “New Beauty Centre is a one stop shop for all the beauty & cosmetic branded products, an intermediary that helps customers across the Mumbai to shop at the best price for their favorite brands. As a responsible company, however, we have a robust system of checks and controls to detect and weed out fake products. We observe a zero-tolerance policy on incidents if the products are found violating customer trust and quality guidelines. We conduct our business with the highest standards of integrity and are fully compliant with all rules of the land. We have been dealing with top most brands like Lakme, L’Oreal, Colorbar, Maybelline, Olay, Nivea etc. in India and also international brands which are well known on the global platform. If the news would have true our stores would have been shut by now and all the top brands would have discontinued the association with us. All our 4 stores in Mumbai are running successfully and our loyal customers as well salon and spa owners do trust us with the quality of the products sold to them at the best market price.”

Through its 'Assured' model the company keeps a check on the genuineness of products sold across its store. However, it appears that the problem persists because of a fake WhatsApp message which went viral by a competitor having fake warehouse pictures claiming to be associated with New Beauty Centre and its other 3 stores.

About New Beauty Centre

Back in 1990, this dire need of a centralized hub for beauty solutions gave birth to Beauty Centre at Mumbai’s shopping heart, The Crawford Market. Beauty Centre started with the ideology of ‘The Complete Beauty Shop’, which also turned out to be our tag line. The year 1996 saw the opening of a new branch called “New Beauty Centre” at Khar, a shopping destination in the city of Mumbai, with a floor space of 3000 sq. ft., doubling our potential and capacity to provide more beauty solutions. As time passed, in the year 2000 for our beloved customers from Central Mumbai, we opened a new showroom at Ghatkopar and named it “First Beauty”. Towards the coming years, by 2004 we felt the need to open yet another store at Kandivali for our beloved customers being named as “The Beauty Shop”.


Click here for Media Contact Details

Humraj Bouri, Media Care Brand Solutions, +91-9930093371, humraj@mediacare.co.in

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News Summary

Post a viral message over whatsApp against New Beauty Centre and it’s three other outlets i.e. Beauty Centre - Crawford Market, The Beauty Shop - Kandivali & First Beauty - Ghatkopar for selling fake products, the Mumbai based leading beauty and cosmetic store, have issued statements strongly denying these allegations.