Log In

 

Company Name : Alibaba Group Holding Limited

Saturday, October 20, 2018 11:55AM IST (6:25AM GMT)

(BW)(ALIBABA-GROUP)

Alibaba’s Robust Ecosystem Supercharges 2018 11.11 Global Shopping Festival


10-Year Anniversary of Global Shopping Festival Demonstrates Clear Upgrade in China’s Consumption


Beijing, China

Alibaba Group Holding Limited (NYSE:BABA) officially kicked off the 2018 11.11 Global Shopping Festival in China’s capital, promising this year’s mega-event will be the largest-ever in terms of scale and reach.

 

Businesses within the Alibaba ecosystem will jointly offer hundreds of millions of consumers an enriching experience that supports their pursuit of high-quality products, entertainment and fast, reliable services. The Festival will also demonstrate the enthusiasm of consumers and brands embracing Alibaba’s New Retail strategy – the convergence of online and offline retail through technology.

 

“This year marks the 10th anniversary of 11.11. On the back of China’s explosive digital transformation, the Festival’s astounding growth over the past decade has powered the steady growth of quality consumption sought by Chinese shoppers. The evolution also showcases the development of the Alibaba ecosystem over time expanding well beyond e-commerce,” said Alibaba Group CEO Daniel Zhang.

 

Zhang conceived 11.11 as a concept a decade ago, turning “Single’s Day” on the Chinese calendar into the world’s largest annual shopping event. The first 11.11 in 2009 brought in US$7.8 million in gross merchandise value (GMV). Total GMV generated in 2017 was US$25.3 billion. Over the past decade, China’s number of Internet users has risen to 802 million and 98% of them are mobile1. Alibaba has captured the hearts and minds of these Chinese consumers and expects to keep leading the way in retail innovation.

 

“Over the last two years, we have pioneered the concept of New Retail to accelerate the digital transformation of the offline. We are excited by the impressive results achieved to date and will continue to be the driving force innovating for merchants and customers in the coming decades. We aim to become both the number-one business partner for brands and the number-one shopping destination for consumers,” Zhang added.

 

This year, 500,000 items will be available for pre-order on Tmall from October 20. Customers can enjoy additional promotional coupons on Mobile Taobao and Mobile Tmall. Specifically, the 2018 11.11 Global Shopping Festival will have the following features made possible by New Retail and interactive initiatives:

 
  • Brand Innovation
    Tmall will continue to give brands access to new digital capabilities – 180,000 brands from China and around the world will participate in this year’s celebration. 200,000 smart stores in China across the apparel, fast-moving consumer goods, beauty products, automobile and home décor industries will help boost traffic to offline and online shopping destinations. Tmall Global provides 3,700 categories of imported goods from 75 countries and regions on its platform.
  • International Consumers
    Tmall World, AliExpress and Lazada will bring the event to hundreds of millions of overseas users, making 11.11 a truly global event. Lazada will host its first 11.11 Shopping Festival across six countries in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam, offering more engaged consumer experience and the biggest discounts of the year from LazMall and Lazada marketplace.
  • Participation of Local Services
    Ele.me’s on-demand platform will provide delivery services for select Starbucks stores across 11 Chinese cities, including full-service coverage in Beijing and Shanghai. In addition, 150,000 merchant partners of Koubei will offer half-price discounts on catering, beauty and hair salons and karaoke bars.
  • New Opportunities for Small Merchants
    200,000 mom-and-pop stores powered by Alibaba’s Ling Shou Tong (which translates as “retail integrated”) will provide online sales promotions, along with augmented reality-based red packets that offer discounts at 3,000 “Tmall Corner Stores.” Rural Taobao will also bring coupons to its services in 800 counties across 29 provinces in China.
  • Dining and Supermarket
    Hema supermarket will designate 11.11 signature stores featuring a number of promotions. RT-Mart will complete the makeover of its nearly 400 stores, fully equipping them with New Retail capabilities.
  • Star-studded Entertainment
    Tmall Collection’s “See Now, Buy Now” Fashion Show will be broadcast live on ten platforms including Taobao, Youku, Weibo and Toutiao on October 20, starting at 6pm in China. This will provide millions of customers the opportunity to buy their favorite items on the spot and vote for their favorite looks to create a trend report. In addition, the signature countdown Gala will be held on November 10 in Shanghai’s Mercedes Benz Arena, featuring renowned stars.

About the 11.11 Global Shopping Festival

 

The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. Last year, nearly 140,000 brands and merchants participated in the event, with consumers spending RMB168.2 billion (USD25.3 billion) during the 24-hour period. For additional history and facts from last year’s festival, as well as the latest news and updates on the 2018 11.11 Global Shopping Festival, please visit Alizila: http://www.alizila.com

 

About Alibaba Group

 

Alibaba Group’s mission is to make it easy to do business anywhere and the company aims to achieve sustainable growth for 102 years. For fiscal year ended March 2018, the company reported revenues of US$39.9 billion.

 
 

1According to CNNIC report on Aug 20, 2018


 

 

 

 


Click here for Media Contact Details
CONTACTS :

Alibaba Group Holding Limited
APAC:
Sindy Shi
+86 150 2192 5635
ruoyun.sry@alibaba-inc.com
or
Shao Xiaoyi
+86 186 5817 0996
shaoxiaoyi.sxy@alibaba-inc.com
or
Americas:
Brion Tingler
+1 917 528 1992
brion.tingler@alibaba-inc.com
or
EMEA:
Maja Hauke
+44 (0) 20 7 3958330
maja.hauke@alibaba-inc.com


More News from Alibaba Group Holding Limited

11/01/2019 12:29PM

Alibaba Launches A100 Strategic Partnership Program

Alibaba Group Holding Limited (NYSE: BABA) today announced the launch of “A100,” a strategic partnership program that offers companies a holistic one-stop solution to accelerate their digital transformation. ...

12/11/2018 12:59PM

Alibaba Group Generated RMB213.5 Billion (US$30.8 Billion) of GMV During the 2018 11.11 Global Shopping Festival

Alibaba Group Holding Limited (NYSE: BABA) announced that it generated RMB213.5 billion (US$30.8 billion) of gross merchandise volume (GMV) on November 11, 2018, an increase of 27% compared to 2017.   This ...

12/11/2018 12:34PM

Alibaba Group Generated US$10 Billion of GMV in the First Hour of the 2018 11.11 Global Shopping Festival

Alibaba Group Holding Limited (NYSE:BABA) kicked off the 2018 11.11 Global Shopping Festival at midnight in China. Early highlights of this year’s festival included:   This press release features ...

Similar News

19/01/2019 5:21PM

PMI’s Mission Winnow Goes Full Throttle with Ducati Corse for 2019 MotoGP™

Philip Morris International Inc. (PMI) (NYSE: PM) is pleased to announce that its Mission Winnow initiative is expanding in 2019 to include the Ducati Corse racing team.   Mission Winnow is a PMI-led campaign ...

No Image

19/01/2019 5:03PM

Schlumberger Announces Full-Year and Fourth-Quarter 2018 Results

Full-year revenue of $32.8 billion increased 8% year-on-year Full-year GAAP EPS, including charges & credits, was $1.53 Full-year EPS, excluding charges & credits, of $1.62 increased 8% ...