It takes an idea and a plan to revolutionalize the world. This is what the Founders of a new fintech startup, TradeBook, are trying to achieve, a revolution in the Finance industry. Founded by two Millenials, Vedant Gupte and Aryan Jain, to shatter hindrances faced by retail participants in the equity markets. They discovered the recklessness of the common public while managing their investments and the fear they encounter while making investment decisions in equity markets.