Committed to educating and alleviating the perception of overall nutrition intake in India, Myprotein’s commitment to India is in line with not just Indian, but also global benchmarks. Alongside successive certifications from independent testers such as LABDOOR & Informed Choice, the brand also works alongside Indian partners to be FSSAI certified since 2004 till date, providing quality products for its vision of India. Furthermore, Myprotein proudly aligns itself with ESSNA, a highly regarded organization acknowledged by lawmakers and media, as the authoritative voice of the sports nutrition industry throughout Europe.
Citing the prevalence of protein deficiency and lack of awareness regarding nutritional requirements among Indians, Myprotein continues to tailor its products to cater to diverse tastes and preferences of the Indian audience, offering protein-rich alternatives such as IMPACT Whey Protein Kulfi, Thandai, Keventers Range, Nimbu Pani protein powders. Moreover, the brand has prioritized educational initiatives to dispel myths surrounding sports nutrition and highlight the tailored benefits of its products for different athletic pursuits.
One of the cornerstones of Myprotein's strategy is its focus on supporting athletes from non-mainstream sports and underserved communities. The brand is keen to expand its roster to include talents from diverse sporting disciplines, including taekwondo, running, weightlifting, and more. With athletes such a Prachi Choudhary, Niharika Vaishist, Latika Bhandari, Ankita Bali , Vikas Dahiya and Nikhil Poojary already on its roster, the brand is seeking to develop fringe sports, which already benefits from peaks in interest and investment.
Speaking about the brand’s vision, Sudeshna Saha, Regional Manager India, Myprotein remarked "We are committed to nurturing talent at all levels, from U-19 players to international competitors, and from metros to Tier II-III cities. Our partnerships with athletes like Jayesh Rane, Neha Goyal, and Afreen Hyder, along with collaborations with institutions like the Inspire Institute of Sports, underscore our dedication to fostering a thriving sporting ecosystem in India."
Notably, Myprotein's distribution patterns reveal a remarkable trend: a balanced distribution of sales across metros and non-metro regions, defying conventional industry norms. This equitable access to sports nutrition products bodes well for reaching aspiring athletes in underserved areas and driving inclusive growth in the Indian sporting fraternity.
Myprotein's global footprint spans over 70 countries, catering to a thriving community of over 20 million loyal customers. Notably, Impact Whey Protein has surpassed an impressive milestone, with sales exceeding 2.4 million units. To know more about Myprotein’s latest offerings and portfolio visit our website.
