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Carlsberg Strengthens Commitment to Brewing Excellence in Karnataka

  • Friday, February 7, 2025 8:20PM IST (2:50PM GMT)
Offering consumers international quality and world-class beer to suit every taste with commitment to innovation and premiumization. Carlsberg India with its state-of-art brewery in Mysuru is growing double digit in the state of Karnataka.
 
Bengaluru, Karnataka, India:  
As Carlsberg celebrates 177 years of brewing excellence with iconic brands of world-class beer from its global portfolio. From the crisp refreshment of Tuborg Green to the bold character of Carlsberg Elephant and the refined citrus notes of 1664 Blanc. Carlsberg continues to delight consumers with exceptional brews crafted with international quality, brews with nearly 200 years of history and heritage of brewing.

Carlsberg India has a strong presence in Karnataka, achieving strong double-digit growth in sales—a testament to evolving consumer preferences and the growing demand for premium beer experiences. The recent relaunch of Carlsberg Elephant and Tuborg Classic, along with the expansion into the super-premium category with 1664 Blanc to follow, underscores Carlsberg’s dedication to offer consumers a wide range of tastes with innovative choices.

“As one of the world’s most recognized brewing brands, we are committed to providing superior beer experiences through time-honored techniques, premium quality ingredients, and cutting-edge brewing technology,” said Nilesh Patel, Managing Director, Carlsberg India. “Karnataka is a key market for us, and we are proud to be part of its vibrant beer culture, bringing consumers a portfolio that caters to diverse tastes and preferences.”

Beyond great beer, Carlsberg believes in brewing for a better today and tomorrow. With a strong focus on sustainability, responsible consumption, and community engagement, the brand is committed to fostering meaningful connections and contributing to the growth of the Indian beer industry.

As part of its continued investment in the region, Carlsberg India will participate in the upcoming Invest Karnataka 2025 summit, reinforcing its long-term commitment to the state.


About Carlsberg India

Carlsberg India is a part of the globally renowned Carlsberg Group from Denmark, bringing nearly two centuries of brewing heritage to Indian consumers. With a commitment to quality and innovation, Carlsberg India offers a diverse portfolio of brews in India, including Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic, and 1664 Blanc.

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