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Company : OMEGA 
Monday, March 4, 2002 6:00PM IST (12:30PM GMT)
 
OMEGA launches new-look Internet site www.omegawatches.com
Bienne, Switzerland

OMEGA is pleased to announce the opening of its new-look Internet site. The new website uses the latest Internet techniques to present the world of OMEGA in its entirety, with a whole host of new features opening up the site to new target groups…

The new website naturally offers an overview of the entire OMEGA collection, presented in the familiar OMEGA graphic environment and tailored to the visitor's local market. Thanks to a powerful new database, visitors to the site can find the ideal OMEGA watch for themselves or as a gift by either browsing through the entire OMEGA collection, using an advanced search function or the new watch finder, which offers a selection of watches based on the visitor's tastes and preferences. The information on watches alone represents some 300 pages of content.

Furthermore, a totally new database has been set up which allows customers to locate their nearest authorised OMEGA retailer simply by entering their location. This service is available for some 2300 points of sale worldwide. A similar function is available for OMEGA's extensive customer service network, which covers some 130 countries worldwide. The site also contains useful "Frequently Asked Question" pages that offer technical explanations of certain functions, as well as tips on general watch care.

To ensure continued efficient communication with the world's media, the site also offers a new "Press Corner". This section takes the form of a closed-user group which offers journalists worldwide instant access to the latest press information from OMEGA, including press releases, electronic press kits on all the latest products and high-resolution photographs for downloading.

In addition to extensive product information, the new site also offers visitors over 300 pages of information on the world of OMEGA, including the brand's 150-year history, its famous star ambassadors, sports sponsorship and, last but not least, its legendary and unique association with the field of space exploration. An advanced search function allows visitors to locate precisely the information they are looking for with a few simple mouse clicks. Some of the most popular models can even be tried out virtually, displaying the actual time and with all functions operational.

The information available comprises a total of 642 pages of content (text and images), including 451 products and 863 OMEGA pictures to download. This represents a staggering three-fold increase in content across the board compared with the previous OMEGA website.

 
Media Contact Details
Ratika Kohli, IPAN, *91 (11)332 6200, ratika@ipan.com
 
 
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