Shell Lubricants, the global market share leader in finished lubricants announced the appointment of Mr. Nitin Prasad as the new country head – India, Shell Lubricants. Mr. Prasad will be replacing Mr. Donald Anderson, who served this position for the last 3 years. Under Mr. Prasad's leadership, Shell Lubricants will further its focus on growth, through brand building, technology partnerships with key customers and introduction of new, differentiated and innovative offerings that cater to the India Lubricants consumer.
Speaking about his plans for the Indian market, Mr. Prasad said he is eager to build on the momentum of Shell India's success story. "India holds tremendous potential as one of the fastest growing economies of the world and is a key market for Shell Lubricants. These are exciting times not only for the Shell brand but also for the industry as a whole and I am excited and honored to take up this assignment and be part of the most reputed Lubricants family."
Mr. Prasad's previous appointment was as the Asia Pacific and Middle East regional head for the Chemicals Supply Chain. Mr. Prasad has held several roles within Shell across strategy and portfolio, project management, sales, marketing and operations including senior strategic advisor in the Downstream Strategy and Portfolio team and Sales Director for hydrocarbon solvents. Prior to joining Shell, Mr. Prasad was a strategic marketing manager responsible for new product development in Altera Corp. (a semiconductor company based in the USA). Mr. Prasad is an engineering graduate from Georgia Institute of Technology, USA and has completed his MBA from INSEAD.
On the appointment of Mr Prasad, Mr Vikram Singh Mehta , Country Chairman – Shell India Markets Pvt Ltd said, "I am extremely pleased to welcome Mr Nitin Prasad to the Shell family. His expertise and experience will add great value to Shell India's lubricant operations."
NOTES TO EDITORS
About Shell Lubricants
Shell is the global market share leader in lubricants with 13% of the market in volume terms, according to the international market research firm Kline. The company makes and sells more than 3,000 different lubricants to meet customer needs across a wide range of applications. These include consumer motoring, commercial transport, mining, food processing and power generation.
Shell Lubricants has five lubricants research and development centres in the UK, Germany, France, the US and Japan.
Shell's portfolio of lubricant brands includes Shell Helix, Shell Advance, Shell Rimula, Shell Rotella, Shell Tellus, Shell Cassida, Shell Spirax, Pennzoil® and Quaker State®. Shell also owns a portfolio of car care products and Jiffy Lube® services.
About Shell Lubricants India
Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants' customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.