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Company : Hindustan Unilever Limited 
Monday, June 25, 2001 5:13PM IST (11:43AM GMT)
 
HLL LAUNCHES SUNSILK PRO-COLOUR WITH NATURAL INGREDIENTS
Range of seven colours all suited for the dark Indian hair
 
New Delhi, Delhi, India

Hindustan Lever Limited (HLL) today announced the launch of Sunsilk Pro-Colour, a range of seven exciting hair colours specially suited for the dark Indian hair and skin tones. The Sunsilk Pro-Colour formulation contains 'New Generation Natural Extracts' that colours the hair lasting upto six weeks, gently and safely. Sunsilk Pro-Colour has been launched post extensive clinical tests carried out in-house and via external associations such as Cosmetology Society of India (CSI) to ensure the product's efficacy. Jawed Habib - Sunsilk Hair Expert and India's leading hairstylist, is endorsing the brand. "The main challenge for us was to deliver a product that is safe, affordable and easy to use, for the Indian consumer. Sunsilk Pro-Colour fulfills all these criteria; priced at Rs 220/- for a 200-ml kit, which contains a conditioner that lasts till twelve washes, more than other hair colourants in the market. A consumer hotline -1600-110011, which is a toll free number, is in place to cater to consumers' queries and concerns. Celebrated hairstylist Jawed Habib- Sunsilk Hair expert and Cosmetology Society of India association corroborates the excellence of the product." said Mr D Shivakumar, Business Unit Head - Haircare, HLL.

 
Media Contact Details
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
 
 
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