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Company : Forevermark 
Friday, July 22, 2016 2:00PM IST (8:30AM GMT)
 
Forevermark Redefines Branded Diamonds
Announces new initiatives at the Forevermark Forum in Pune
 
Pune, Maharashtra, India

Forevermark, the diamond brand known for beautiful, rare and responsibly sourced diamonds, held a three-day interactive conference, The Forevermark Forum, from 19th July to 21st July 2016 in Pune. Each year, the Forum sees the attendance of prominent Diamantaires, Manufacturers and leading Jewellers from across the country, who come together, to ideate, transact and discuss the latest trends and developments in the industry. Themed around Pursuit of Brilliance™, the forum focused on the journey of a Forevermark diamond from the mine to the market.

 
The highlight of the gathering was the beautiful displays of cutting edge product and latest design collections from Forevermark which enabled the partners to place orders for the upcoming festive season.
 
Black Label Collection: The Black Label Collection, an exquisite new collection of diamonds in unique shapes like oval, square, cushion, heart and round shapes was showcased for the first time to exhibit unmatched brilliance, fire and scintillation comparable to round brilliant cuts.
 
Petit Programme: Another revolutionary development announced at the forum by Forevermark scientists was that they have made inscribing diamonds starting at 10 points possible. Also introduced at the forum were the Forevermark Petit diamonds which include diamonds under 10 points that meet the rigorous Forevermark selection process.  Though not inscribed, Petit diamonds boast of the same intense quality and standards as Forevermark diamonds that will allow wide range of price points into play for popular jewellery.
 
Exceptional Diamond Collection: This is a selection of the some of the most exquisite diamonds in the world. This collection represents the pinnacle of the Forevermark promise: some of the earth’s most magnificent creations, in carat weights that demonstrate just how magical and stunning nature’s beauty can be. Diamonds of superior standards that meet the stringent selection process and that have a weight of more than 5 carats are eligible for this programme.
 
10 points: Forevermark scientists have developed inscription technology that makes it possible to inscribe Forevermark diamonds starting at 10 points. This breakthrough helps Forevermark bring a wider range of price points into play for popular products that feature several Forevermark diamonds, such as line bracelets, diamond wedding bands, hoop earrings and other designed Forevermark Jewellery.
 
Design: On display were Forevermark’s recent design launches that included The Artemis collection by the acclaimed New York designer Bibhu Mohapatra and the bestselling Capricci Nose Pin Collection. The latest trends collections drawing inspiration from the world were on display, these included designs with themes such as Glow and grow, Spread your wings, Barock and Un fleur de peau.
 
The Forum showcased interactive presentations on different aspects like Forevermark Worldwide, Forevermark India, Beyond 4C’s of Forevermark beauty, Marketing, Retail & product and networking meetings.  Also presented was the ‘Millennial study’ with the objective to explore and understand the diamond buying behaviour of the future consumer. The session also threw light on the Forevermark Diamond Grading Report that provides the consumer an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond; Another report presented at the forum was ‘The Dossier’ - a succinct grading report for diamonds from 30 to 50 points. Amongst other highlights, the Design Competition was held for Forevermark Manufacturers & Diamantaires that witnessed some stunning designs and participation. 

Speaking on the occasion, Mr. Stephen Lussier, CEO Forevermark said, “It’s a matter of great pride for us to have all our partners here at the 5th Annual Forum. Our continued progress in India is a testament to their continued belief in the brand and the values we represent. At Forevermark, we are constantly striving to improvise on design, quality and service, with the support of our partners to make Forevermark diamonds a must have for Modern India.”
 
Sachin Jain, President, Forevermark shares plans, “The Forevermark Forum has emerged as the premier platform to stay connected and informed in the world of diamonds today. The beauty of a Forevermark diamond goes beyond the 4Cs and this year we have a great new line up of offerings that highlight this distinction and encapsulate diverse needs of the ever-changing consumer. At the Forum we showcased the Black Label, 10 Points, Exceptional Diamond Programme, One Carat Plus and trends collections to a great response from our partners. We have a new campaign coming up with the aim to grow consumer demand for Forevermark. We have two significant designer collaborations this year, Bibhu Mohapatra’s was launched in April and we will launch Sabyasachi’s exclusive collection in September this year. This is undoubtedly a year of partnerships and consolidating our efforts with our manufacturers, diamantaires and retailers to create a strong unified front as reflected in our theme for the year, The Pursuit of Brilliance™”
 
The 2016 Forevermark forum was attended by key industry influencers, retail chain owners, independent jewellers and opinion makers. TBZ, Joyalukkas, Orra, GRT, CKC, Malabar, M Notandas, AS Motiwala, Abaran, Neelkanth, VBJ, Tanishq, Gitanjali were some of the leading jewellers from across India present who were seen interacting and sharing knowledge at the platform.

The Forevermark forum has always been a great networking platform for diamond stalwarts setting the benchmark for the latest in the business of diamonds. The forum brought together speakers from diverse backgrounds to shed light on current trends in the market in ‘The Knowledge Series’. This year the interactive and fun-filled sessions by guest speakers included Argentinian-born, Diana Verde Nieto, Co-founder and CEO of Positive Luxury and Amruda Nair, Joint Managing Director & CEO of AIANA Hotels & Resorts.
 

For further information about Forevermark please visit www.forevermark.com 
 
Notes to Editors:
 
About Forevermark
 
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the DeBeers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers. 
 
Forevermark Inscription & Grading
 
Invisible to the naked eye, the inscription is made using bespoke technology from the DeBeers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
 
Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report.  It is an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to www.forevermark.com 

Photo Caption: 
From L-R: Mr. Sachin Jain and Mr. Stephen Lussier

 
For News Release background on Forevermark click here
 
Media Contact Details
Niketa Tekawade, Public Relations Manager, Forevermark Diamonds Pvt. Ltd., niketa.tekawade@forevermark.com
 
 
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Multimedia Gallery
From L-R: Mr. Sachin Jain and Mr. Stephen Lussier