BigRock, one of India’s leading domain registrars and web hosting companies, today announced the launch of its integrated advertising campaign to promote the adoption of .ORG domains in India. With a quirky and humorous television commercial (TVC) titled ‘Karma Pest Control’, the hosting company has started offering .ORG domain names for organizations and businesses at competitive prices starting INR. 249/-. This campaign is currently being aired on prominent English and Hindi GEC channels as well as social/digitial media since Decemeber 3RD, 2014 onwards. The creative story board for this TVC was developed by Early Man Film Pvt. Ltd while ideas@work was the creative agency behind development of the commercial.
With this offering, BigRock has unveiled an attractive .ORG website package that includes an.ORG domain name, email hosting, and web hosting integrated with an easy-to-use interactive website builder option featuring 175 templates as well as solutions powering e-commerce. The campaign reinstates BigRock’s commitment to bringing Indian SMEs/businesses online in a fun and interactive manner. The “Karma Pest Control” campaign drives home BigRock’s unique approach towards fuelling adoption of gTLDs(generic Top Level Domains) like.ORG, with an ear to the ground. This approach has led to BigRock receiving critical recognition from both customers and industry bodies including wins at the GoaFest Creative Abbys for its innovative campaigns.
Commenting on the new campaign, Shashank Mehrotra, General Manager& Business Head at BigRock, said, India is still at a stage where most SMBs don’t have a website, primarily due to the lack of awareness. BigRock addresses this issue by building clutter breaking films to communicate the importance of getting an online presence. Historically, most of our TV ads have centred around the theme of showcasing quirky businesses achieving success via their online presence. Our latest ad pushes the concept further by introducing a business that specialises in pest relocation services rather than killing them which is led by the messaging of .ORG being the domain of choice for businesses.”
“Humor is one language that everyone understands. Public Internet Registry has held the reigns of .ORG since 1988 and we’ve been pleasantly surprised with the efforts that BigRock has put in to break down the barrier people have towards taking their business online through their fun filled and humorous TVC campaigns. We believe in the potential of .ORG for businesses and just as BigRock has done with Badshahi Ink and Nambiar Aglets, we know that they will entertain and convince customers to take their business online to this domain. The market for .ORG domain has evolved; from originally being created for non-profits, the domain has grown into something special encompassing schools, open source projects, close knit communities and a multitude of large causes. We are happy to propagate this cause further in India with support from BigRock.” Says Dave Stewart, Vice President, Sales and Marketing at Public Interest Registry.
The Karma Pest Control TVC will continue to be supported by concerted digital and social media campaigns The offer for .ORG domains also includes a free five pager DIY website for six months and round-the-clock customer support. For more details please visit www.bigrock.in or write to us as firstname.lastname@example.org. Alternately customers can contact the toll free number 1800-200-7625 for any sales/ support queries.
BigRock, an ICANN accredited registrar and hosting company, is a leading provider of web-presence solutions to small-businesses, professionals and individuals. We provide our customers a complete suite of products that help them establish & grow their online presence. Our product portfolio includes - domain registration, web-hosting services, Personal email services&Business Email services, website builder products, Virtual Private Servers (VPS)and digital certificates. Our product platform represents over 12 years of investment in technology R&D and powers over 8 million domains worldwide.
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