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Company : Amway 
Monday, March 19, 2001 2:03PM IST (8:33AM GMT)
 
AMWAY INTRODUCES SACHET PACKAGING FOR PERSONAL PRODUCTS
Customises product to suit Indian consumers
 
New Delhi, Delhi, India

Amway India, the country's leading Direct Selling Company, today announced the launch of 4ml sachets for three of its products in the Home Care and Personal Care categories. The company is introducing sachet products for the first time globally and has chosen India to spearhead this initiative. Last year in India in a global first Amway introduced its Satinique* 2-in-1 shampoo and conditioner in a 4 ml sachet. Priced at Rs 5, the sachets are now available for Amway Car Wash* (5ml), G&H* Body Shampoo, G&H* Body Lotion. Like all Amway products these are available exclusively through Amway Distributors. The sachets are expected to promote trial purchase of the products. Making the announcement, William S. Pinckney, Managing Director & CEO, Amway India "Innovation and adaption to the market, a clear perspective of the needs and requirements of the consumer is what has made Amway the leader. The incredible success of the Satinique* 2-in-1 shampoo and conditioner in a sachet form last year spurred us to introduce our other products in sachets as well."

 
Media Contact Details
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
 
 
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