Log In

 

Company Name : World Branding Awards

Friday, October 13, 2017 7:40PM IST (2:10PM GMT)

(BW)(WORLD-BRANDING-AWARDS)

The 2017 World Branding Awards sees 245 Winners from 32 Countries Awarded at Kensington Palace


Global Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks


London, United Kingdom

The fourth edition of the prestigious World Branding Awards saw 245 brands from 32 countries named “Brand of the Year” in a glittering ceremony held in the main entrance and Orangery at Kensington Palace.

 

Global tier winners included Apple, Beijing Tong Ren Tang, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, McDonald's, Nescafé, Nike, Oral-B, Pampers, Rolex, Samsung, Schwarzkopf, Starbucks, Umbro, VISA and Yakult. Regional winners included the likes of Ajinomoto, Giordano, Indomie, Isetan, Kikkoman, MTN, RAK Ceramics, Sa Sa, Shangri-La, Uniqlo and Zara.

 

National tier winners included Haier (China), Pandora (Denmark), Hermès (France), Adidas (Germany), Chow Tai Fook (Hong Kong), Airtel (India), Telkomsel (Indonesia), Ferrari (Italy), Pocari Sweat (Japan), Citizen TV (Kenya), Maybank (Malaysia), Campina (Netherlands), SPAR Park 'n' Shop (Nigeria), Omantel (Oman), Gourmet (Pakistan), BENCH/ (Philippines), Sagres (Portugal), Qatar Airways (Qatar), Kaspersky Lab (Russia), Al Rajhi Bank (Saudi Arabia), BreadTalk (Singapore), Amarula (South Africa), Samsung (South Korea), Santander (Spain), UBS (Switzerland), Taiwan Beer (Taiwan), M-150 (Thailand), Efes Pilsen (Turkey), Etihad (United Arab Emirates), and British Airways (United Kingdom), among others.

 

Seen as the ultimate global brand recognition accolade, winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process come from consumer votes. Each brand was named “Brand of the Year” in their respective categories.

 

“The awards celebrate the achievements of some of the greatest brands around the planet. All 245 winners have shown that they are at the very top of their branding game. With so many in competition, it is difficult for brands to win in their respective categories,” said Richard Rowles, Chairman of the World Branding Forum.

 

“Due to another successful campaign, this year saw an increase in participation of the awards. Over 135,000 consumers from around the world voted for more than 3,000 brands from 35 countries. Not all categories are awarded and some countries do not have enough brands to qualify,” said Peter Pek, Chief Executive of the Forum.

 

The awards is organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. It organises and sponsors a range of educational programmes, and has joint collaborations with leading universities and museums. The Forum also publishes branding news on its website that reaches a global audience of over 5 million.

 

The event was hosted by David Croft from Sky Sports. For more information and the full list of winners, visit awards.brandingforum.org.

 

###

 

About the World Branding Forum

 

The World Branding Forum (WBF) is a registered global non-profit organisation. Its aims and activities are to provide raise the standards of branding for the good of the industry as well as consumers. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.

 

About the World Branding Awards

 

The World Branding Awards is the premier awards of the World Branding Forum, a registered non-profit organisation. The awards recognises the achievements of some of the world’s best brands. There are three major tiers of awards – the Global Award is awarded to international brands, Regional Award for brands that cover a geographic region, while the National Award is awarded to brands that are household names in their country of origin. For more information, visit https://awards.brandingforum.org.

 

 

 

 


Click here for Media Contact Details
CONTACTS :

World Branding Forum
Peter Michaels
+44 (0) 20 3743 9880


More News from World Branding Awards

14/10/2017 1:15PM

2017 वर्ल्ड ब्रांडिंग अवार्ड्स में 32 देशों से 245 विजेता चुने गए, ये पुरस्कार केंगिंस्टन पैलेस में दिए गए

प्रतिष्ठित वर्ल्ड ब्रांडिंग अवार्ड्स के चौथे संस्‍करण में 32 देशों के 245 ब्रांडों को “ब्रांड ऑफ द ईयर” का खिताब दिया गया। इस भव्य समारोह का आयोजन आज केंसिंग्टन पैलेस के ऑरेंजरी एवं मुख्य ...

Similar News

09/12/2017 12:25PM

Idemia and FlexiGroup To Launch Australia's First MOTION CODE™ Credit Card

IDEMIA, the global leader in trusted identities for an increasingly digital world, announces its partnership with FlexiGroup, Australia’s market leader in Point of Sale consumer and commercial finance to launch ...

No Image

09/12/2017 12:00PM

L’Officiel and GEM Group Launch L’Officiel Fund, a Unique and Disruptive Investment Approach

L’Officiel (owned by Jalou Media Group) and GEM Group (New York) are pleased to announce the launch of the L’Officiel Fund, a US $ 50 million investment fund which aims to promote emerging brands and develop ...