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Company Name : HDFC Life

Monday, July 17, 2017 4:26PM IST (10:56AM GMT)

HDFC Life and VOOT Launch HDFC Life YoungStars Season 2, a One-of-its-kind Digital Talent Hunt for Kids


Mentoring by popular judges like Salman Yusuff Khan, Jay Bhanushali, Harshdeep Kaur & Leslie Lewis


Mumbai, Maharashtra, India

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  • JudgesJudges of HDFC Life YoungStars Season 2: Left - Salman Yusuff Khan; Right -Jay Bhanushali; Centre Top - Leslie Lewis; Centre Bottom - Harshdeep Kaur
 
HDFC Life, one of India’s leading private life insurance companies, announces the return of HDFC Life YoungStars Season 2 in partnership with VOOT – India’s leading Video-on-Demand platform from Viacom18. Conceptualized by Maxus for HDFC Life, this unique digital talent show for kids includes performances by children, between the ages of 6 and 14, in the popular categories of Dancing, Singing, Acting and Musical Instruments. The engaging show HDFC Life YoungStars Season 2, showcasing kids and their inspiring talent, is now streaming exclusively on VOOT.
 
Along with mesmerizing audiences with their stellar performances, the young prodigies will also be mentored and judged by celebrity experts from the respective fields. The celebrity judges this season include:
  • Salman Yusuff Khan, a popular dancer turned actor of ABCD fame, will be making his judging debut and mentoring the young dancers
  • Jay Bhanushali, an award winning television actor and renowned host, will be mentoring the child actors
  • Harshdeep Kaur, the Bollywood singing sensation, will be mentoring young singers, while
  • Leslie Lewis of Colonial Cousins fame will be mentoring the budding musicians.

YoungStars Season 2 aligns to HDFC Life’s digital first focus and VOOT’s vision of curating innovative content experiences. Parents uploaded their child’s video clips on the YoungStars microsite, which were then shortlisted. The selected children will get mentored by the celebrity judges, who will nurture their talent in the field of their choice. The finale will include a faceoff between the finalists and the winners, who will be adjudged ‘HDFC Life YoungStars’ and will get the opportunity to perform with the celebrity mentors.
 
Commenting on YoungStars Season 2, Mr. Pankaj Gupta, EVP-Strategic Alliances, Bancassurance & Marketing, HDFC Life said, “Every child has a special talent that blooms through recognition and constant encouragement. Keeping this in mind, we launched HDFC Life YoungStars, an innovative digital platform that gives parents the opportunity to nurture their child’s talent, through expert guidance. The platform allows us, as a brand, to give parents the ability to secure more than just their child’s financial future.”
 
Ms. Pooja Verma, Head – Content, Sports and Entertainment Partnerships at Maxus said, “Maxus is incredibly proud to have established HDFC Life YoungStars as a valuable asset for HDFC Life to bring alive the brand’s proposition of ‘Sar utha ke jiyo!’. The show is extensively engaged with parents and kids, in line with the deeply rooted brand philosophy.”
 
She further added, “We are excited to reprise the success of HDFC Life YoungStars at an even bigger scale this year, together with the perfect partner that we found in VOOT. The encouraging response so far has once again, affirmed our expertise and belief in the power of using content for brands to tell their stories in newer and compelling ways.”
 
Speaking about the show Ms. Monika Shergill, Head of Content, Viacom 18 Digital Ventures said “We at VOOT are always looking at bringing content innovation to our viewers. With HDFC Life YoungStars 2, we have brought alive an immersive platform for kids to showcase their talent.  With this show, we are confident of providing entertainment & engagement for all our viewers – both parents and kids.”
 
She further added “We are happy to partner with HDFC Life and Maxus to promote new and unique talent amongst kids. Both HDFC Life and VOOT have a shared vision of empowering kids and with this initiative we intend to tap into their early potential and give them a platform to show case the same to the world.”
 
HDFC Life YoungStars 2 is now streaming exclusively on VOOT.

About HDFC Life

Established in 2000, HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customising plans, by adding optional benefits called riders, at a nominal price. As on June 30th, 2017, the Company has 31 individual and 10 group products in its portfolio, along with 8 optional rider benefits catering to a diverse range of customer needs.

HDFC Life continues to benefit from having a wide reach with 414 HDFC Life offices in India and 12,000+ distributor touch-points. The Company has a strong base of Financial Consultants. The Company has also recently completed incorporation of its wholly owned subsidiary in Dubai to offer reinsurance services.

HDFC Standard Life Insurance Company Limited ('HDFC Life' / ‘Company’) is a joint venture between HDFC Ltd., India’s leading housing finance institution and Standard Life, a global investment company.

For more information, please visit our website, www.hdfclife.com. You may also connect with us on Facebook, Twitter, YouTube, LinkedIn, and Google+.

About VOOT

VOOT is a digital video-on-demand platform from the house of Viacom18.  With a content library of over 35,000 hours across Viacom18’s network content, content around content, VOOT Kids and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. Operating currently as an ad-supported service in India, VOOT has amassed 33 million app downloads and over 20 million monthly active users. With a daily user base of over 2.2 million, VOOT has also been awarded the coveted ‘Best app of 2016’ title by Google Play. In addition, VOOT’s Progressive Web App (PWA) project has been recognized as one of the top global innovations of 2017 by International Broadcasting Convention. VOOT continues to take the leadership mantel on innovation, for both content & product features, aimed at providing an immersive experience to its users.

About Viacom18

Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema. 


Click here for Media Contact Details

Rehan Yasser, HDFC Life, +91 (22) 67516666, rehany@hdfclife.com

Nivi Bhatnagar, Index PR, +91-9819775416, nivi.bhatnagar@indexpr.in


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News Summary

HDFC Life, one of India’s leading private life insurance companies, announces the return of HDFC Life YoungStars Season 2 in partnership with VOOT – India’s leading Video-on-Demand platform from Viacom18. Conceptualized by Maxus for HDFC Life, this unique digital talent show for kids includes performances by children, between the ages of 6 and 14, in the popular categories of Dancing, Singing, Acting and Musical Instruments.