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Company Name : Axis Securities Limited

Tuesday, June 13, 2017 1:20PM IST (7:50AM GMT)

AxisDirect Bags the DMA Asia ECHO® Gold Award 2016 for Real Time Emailers

Innovation gets recognition at global level

Mumbai, Maharashtra, India

AxisDirect, the retail broking arm of leading BFSI player Axis Securities Limited, has won Gold at DMA Asia ECHO® 2016 for Real Time Email Marketing in “Insurance & Financial Products & Services” category. DMA ECHO® Awards is one of the most coveted prizes that celebrate strategy & creativity in the field of marketing. The awards honor the world’s most innovative, creative and effective data-driven marketing campaigns. AxisDirect has also won the DMA International Gold in 2016, DMA India Gold in 2016 & DMA Asia Bronze in 2015 for first in the industry marketing innovation.
Real Time e-mailers by AxisDirect overcome the challenges faced in traditional email communication where data is static, by providing market information and news as it happens. Real-time personalization technology addresses the most critical factor of providing live information at the right time, creating a real value for customers. This innovation is most relevant to stock markets as news, indices and stock prices change every second and real-time data is critical to make investment decisions. The email displays live content e.g. live stock/index rates, live portfolio value, live portfolio actionable, current research picks, market open & close countdown whenever a customer opens the email. AxisDirect has seen significant increase of ~ 50% in the open rates and ~100% in click rates of the real time emails. AxisDirect’s customer rating on these emails is 4+ out of 5 stars.
With nominations across 9 countries China, Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan, Thailand & Vietnam, DMA Asia ECHO® 2016 honored AxisDirect with the Gold award.
Commenting on winning the award, Mr. Arun Thukral, MD & CEO, Axis Securities said, “Email with its wide reach & cost effectiveness is an extremely significant medium to reach out to customers. Our aim was to empower users with real-time market data to enable them to make smart investing decision. As DMA Asia ECHO® Awards serves as a benchmark for recognizing creative excellence, we are elated by the appreciation of our efforts towards providing better customer experience. It’s a testimony to our innovative customer centric approach recognized at global level.”
AxisDirect has been at the forefront of product innovation and customer experience. AxisDirect has also made some interesting innovations in its web-portal as well as it's mobile app. The web-portal www.axisdirect.in is amongst one of the most simplified web portals, which is not only user friendly but also highly informative for the retail investors. The website is intuitive and features rich with in-built filters to help customers find the desired and accurate information. The layout on the website is neat, clutter-free and smartly designed to keep customers’ investment journey simple. It has a very interesting take on learning investment concepts with short animation videos explaining the complex market terminologies. The whole learning experience is gamified and fun-filled where the user can take quizzes, cross levels and win badges on finishing courses. Customers can also access the latest news from the best sources through live tweets, video, live TV, RSS feeds from the web-portal without having to shuffle to various websites to seek information. AxisDirect has also introduced a revolutionary mobile app with an industry first feature of trading via voice commands. This innovation makes trading from a Smartphone or tablet highly intuitive and hassle free.

About Axis Securities Limited
Axis Securities Ltd. (ASL) is a proud subsidiary of Axis Bank – India’s 3rd largest private sector bank. ASL is currently present in 80+ branches across India. ASL offers retail broking services and also functions as a distributor to Bank’s financial products. The retail broking vertical of ASL, AxisDirect engages in offering simplified investment solutions to the customers. AxisDirect offers a bouquet of investment products to its customers e.g. Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. With over 14 lakh customers, AxisDirect is one of the fastest growing players in the industry and is among the top 5 players in terms of customer base.

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News Summary

AxisDirect, the retail broking arm of leading BFSI player Axis Securities Limited, has won Gold at DMA Asia ECHO® 2016 for Real Time Email Marketing in "Insurance & Financial Products & Services" category.