'Illuminations’ India’s Premium Fragrance Product Brand goes Online  

Bangalore, Karnataka, India, Wednesday, April 07, 2010 -- (Business Wire India)

In a strategic business move which sees the online space as the next step in customer consciousness, Artifacts Home Fragrances, powered by StrApp Web Solutions, will now offer its wide range of fragrance products online

Artifacts Home Fragrances Private Limited, India’s leading fragrance product company whose fragrance products under the brand name `Illuminations’ is sold in more than 200 high-end retail outlets has entered into a joint venture with StrApp Business Solutions Limited, a web development company based out of India serving clients in US, Australia, Malaysia and India, to offer its products online. In a strategic move to expand the business scope and offer Illuminations products to an Indian customer base, `My Aroma World’ (www.myaromaworld.com) has been launched today.



Illuminations range of fragrances captures natural fragrances and using a highly technical process traps their purity in a wide range of fragrances which serve as aroma therapeutic products. Illuminations’ fragrant air fresheners provide therapeutic and mood lifting benefits. Made from a blend of aromatic scents and essential oils, the formulation of fragrances is highly precise and is created with strict quality measures. Fragrance blends which range from the sensual, to uplifting, to tangy, and fresh are hugely popular and now My Aroma World will make available its large product range consisting of candles, sprays, diffusers, aroma oils, air freshener and ceramic diffuser to online.

Describing this move as a positive step in customer consciousness, Mr. Vinay Goel, Founder & Director of Artifacts Home Fragrances Pvt. Ltd. says, “We are available offline in several retail outlets around India but the challenge with offline shopping is the physical effort required to make a trip to a shop to pick up a product. Also, gifting offline products is cumbersome as it requires one to purchase the product and then ship it out. Now, customers can visit the website to order their preferred products in aromas of their choice and gift it to anyone, anywhere in India.“

StrApp which will work in a joint-venture model with Artifacts Home Fragrances Pvt. Ltd. to sell home fragrance products online is excited at this partnership. Says Mr. Mahadev Gupta, Managing Director of StrApp Web Solutions,“Our expertise in the web development space, made it easy for us to quickly create an online commerce presence for My Aroma World. We saw a huge gap in online fragrance solutions from India and we believe that Illuminations will capture the imagination of customers in India. Customer friendly, with competitive pricing, our fragrance products are a simple, but classy gifting solution. We also admire Mr. Goel’s business skills and believe strongly that My Aroma World is going to be an extremely successful business endeavour!”

About Artifacts Home Fragrances Private Limited

Artifacts Home Fragrances Private Limited (AHFPL) has a state-of-the art facility to manufacture quality home fragrance products. AHFPL functions by the brand Illuminations. AHFPL was established in 2001 and since then been serving clients from all over the world. AHFPL products are sold in over 200 retail stores across India -including Lifestyle Stores, @ Home, Shoppers Stop, Odyssey, Reliance Time Out, to name a few. My Aroma World leverages the state-of-the-art facility that AHFPL has and with StrApp’s expertise in creating e-commerce solutions, has brought the benefit of its wide range of fragrance products right to your door step.

About StrApp Web Solutions

StrApp is a web development company based out of Bangalore, India. Established in 2003, StrApp has been servicing clients in the US, Australia, Malaysia and India. StrApp's expertise in the web development space includes expertise in web design, custom web applications, e-commerce and content management systems.

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Illuminations Lavender