Source: NDTV Good Times
Friday, October 05, 2007 02:10 PM IST (08:40 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Advertising, PR & marketing, Media & entertainment; Technology
NDTV Good Times Powers ACTVE Cooking on TATA Sky
Access Cooking Recipes on Your TV, 24x7
New Delhi, Delhi, India,
Friday, October 05, 2007
-- (Business Wire India)
NDTV Good Times, for the first time in India, will showcase round the clock cooking recipes and demonstrations along with tips and trivia on television sets with the launch of ‘ACTVE Cooking’, a feature service for its viewers only on TATA Sky. All subscribers of TATA Sky across the country can access the ‘ACTVE Cooking’ service to plan their menu of the day and see dishes being prepared with a click of a button.
Viewers will be able to access ‘ACTVE Cooking’ service from the ACTVE services bouquet menu on TATA Sky. The recipes and demonstrations can also be availed by clicking the red button icon that will appear on the channel every time the viewers tune into NDTV Good Times on TATA Sky. The ‘ACTVE Cooking’ menu will have four window options with four recipes for that day - breakfast, lunch, dinner and an International recipe. Viewers can click on any of them, watch the recipes, and scroll the text on the side to note down their favourite recipes using the service. The recipes will change on a daily basis.
Explaining the service, Smeeta Chakrabarti, CEO, NDTV Lifestyle, said, “ACTVE Cooking is a novel concept and a unique interactive experience for our urban audiences comprising of working mothers and bachelors. The service will offer them easy access to cooking recipes and will allow them to cook, eat and relish some of the best dishes at the click of a button, wherever and whenever they want to, courtesy NDTV Good Times. It's like catching the cricket highlights of the day, whenever you can.”
NDTV had recently launched Good Times, a lifestyle channel that targets a largely cosmopolitan, socially upbeat audience who lives in style and enjoys every moment of life. NDTV has come together with the Kingfisher Brand in a first-of-its-kind media alliance for the promotion of NDTV Good Times.
For press backgrounder on NDTV Good Times click here
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KEYWORDS: CONSUMER, ENTERTAINMENT, LIFESTYLE, MARKETING, MEDIA, TECHNOLOGY